The ESA is Promising this Year’s E3 will be Different

With Sony skipping E3 for the second year in a row, the ESA hopes to "shake things up" for E3 2020.

Last year’s E3 was, by all accounts, lackluster. Sony skipped the event for the first time, Bethesda won the title of worst conference ever, Ubisoft disappointed it’s own fans in a massive way with a poor cellphone demonstration, Microsoft’s Project Scarlett was anticlimactic, and if it wasn’t for SquareEnix’s 20 minutes of Final Fantasy VII Remake and a surprise guest appearance by Keanu Reeves (“You’re amazing!”) the whole thing would have been a disaster. Luckily, the ESA is determined to avoid another disappointing conference.

The organization started off by addressing last year’s embarrassing security breach by completely overhauling its registration process which will only require the minimum amount of information required from attendees and storing the data on a different site while also securing captured data. But the most interesting statement from the organization can be read below.

“We are well down the path on the development and production of a large, super fun floor experience that celebrates gaming culture in exciting new ways,” said the ESA. “We will be showcasing E3 to the world through new streaming and digital programming while creating gatherings on the show floor that let people do what they love the most… play and celebrate games.”

”Super fun floor experience” is no doubt an interesting development but unless the ESA has cooked up something incredible this year it looks like E3 2020 will be another letdown.

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