At this rate, Transformers 5 will just be a three-hour-long Bud Light commercial.
Besides from being the cinematic equivalent of a dumpster fire, Transformers: Age of Extinction has perhaps some of the most horrendous and blatant product placement in recent memory.
For example:
Despite this, it appears as though the film didn’t have enough product placement, as Paramount Pictures is being sued for not including a specific logo in the film.
The Hollywood Reporter reveals that Paramount failed to include the logo for the Chinese company Wulong Karst Tourism in Age of Extinction, a deal which gave the studio $750,000. Paramount is now facing a $27 million lawsuit .
The studio acknowledges they didn’t include the logo in the film, but to make for it, they (apparently) had director Michael Bay shoot a commercial for Wulong Karst. The company didn’t accept this trade-off.
While this whole situation is hilarious, it’s a potentially very damaging one for Paramount. China is obviously one of the world’s largest film markets, especially for big action flicks like Age of Extinction (the film grossed over $300 million there), so this lawsuit could sever ties between the studio and Chinese companies willing to fund more Transformers films.
Then again, I think we’d be fine with less of those.
And don’t forget to drink Bud Light! Party right with Bud Light!
(Geek Outpost is not sponsored by Bud Light, nor do we advise drinking it.)
