Universal’s latest risqué effort 50 Shades of Grey has seen a massive decline in the US box office. The film based on the E. L. James novel of the same name has dropped 73% since last week’s opening.
[dropcap=small]O[/dropcap]bviously the novelty of the film’s sexual nature is quickly dwindling, and those (perverts) that were interested have probably already seen it. Despite the decline, 50 Shades still managed to earn $22.2 million to stay on top of the weekend box office, beating out Kingsman: The Secret Service and The Spongebob Movie two weeks in a row. It even beat out this weekend’s newcomers, sports drama McFarland, USA, teen comedy The DUFF, and the raunchy sequel Hot Tub Time Machine 2.
Audiences overseas seem to be showing the film a little bit more love, as it only fell 57% earning $68.1 million. This brings the international total to $280.5 million, and the US total to $135.1 million. Though it may be slowly losing interest from viewers, $415 million in profit for a film that had a production budget of $40 million is hardly anything to scoff at.
50 Shades of Grey stars Dakota Johnson and Jamie Dornan. Written by Kelly Marcel (screenplay) and E. L. James (novel). Directed by Sam Taylor-Johnson.